About Us

With over 100 years of experience, Prlanta Fine Jewelry & Timepieces is known for our exclusive selection of fine and custom jewelry and unmatched level of customer service and satisfaction. Accompanied by a team of skilled designers, proficient goldsmiths and meticulous stone setters, we work diligently with you in transforming your ideas, input and opinions to make all your jewelry dreams a reality.

Prlanta has a large inventory of certified diamonds and loose stones arriving in stock daily, available for any occasion, from engagement to anniversaries to a night out on the town. 80% of Prlanta's fine jewelry are one of-a-kind pieces, along with sterling silver items starting at $25, and the entire line of Pandora Jewelry. Prlanta has created numerous corporate and sports jewelry for companies and teams across the US and we are ready to design to your individual needs.

Prlanta offers many services such as repairs, refinishing, engraving, inspection, insurance replacement services, appraisals, pearl restringing, and watch repair and battery replacement. You will receive complementary lifetime cleaning and inspection on all your jewelry.

All appraisals done at Prlanta are certified by gemologist's standards and are insurance approved. No appointment needed. Prlanta is also a Certified Gold Buyer. Sell your gold and receive cash the same day! Prlanta is located on the northeast corner of Crooks and Big Beaver in the City Center Building between Morton's Steakhouse and The Melting Pot restaurants. 888 W. Big Beaver Road; business hours are Monday, Tuesday, Wednesday and Friday 10:00 am - 6:00pm. Thursday 10:00 am - 7:00 pm & Saturday 10:00 am - 5:00pm (248) 362-3888


  • Lifetime Complimentary Jewelry Inspection & Cleaning
  • On-Site Repairs & Refinishing of Jewelry & Watches
  • Jewelry Redesign
  • Watch Battery Replacement
  • Certified Gold Buyer
  • Insurance Replacement Services
  • Certified Appraisals
  • Corporate & Sports Jewelry & Logos
  • Pearl Restringing
  • Engraving